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Patient Stories: Ramit + Peter
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NewYork-Presbyterian
"Stay Amazing" Patient Stories
ONLINE / TVC
ECDs BHARAT KUMAR & MARCELO RAMIREZ
CDs JON COCHRAN & BRIAN PLUTA
NEWYORK-PRESBYTERIAN CAN HANDLE the cases that other hospitals can't. And there's no better testament to this fact than the amazing patients themselves.
The best part was immersing ourselves in the life of each patient so that viewers could as well, recreating key moments in a style that suited their personalities. All to throw a spotlight on the expert care that allows New Yorkers to keep thriving.
People got the message, and the number of new patients for relevant medical disciplines jumped dramatically.
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