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Gillette Body

"Shave Forth"

ONLINE VIDEO

CDs ASAN ASLAM & NOAH WILL
AD/CW JON COCHRAN & BRIAN PLUTA

HIRO MURAI TOOK this ridiculous idea of ours that we somehow sold through and turned it into a living fever dream.
 
It was all to get EDM-loving guys (a group that shuns body hair, apparently) to choose Gillette for their non-face shaving needs.

Our shenanigans led to a complete sell-out of Body razors across Europe. Even the song became a minor hit.
 

​WINNER Cannes
WINNER Effies
SHOOT Magazine’s #2 Viral Song of Year

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