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Gillette Body
"Shave Forth"
ONLINE VIDEO
CDs ASAN ASLAM & NOAH WILL
AD/CW JON COCHRAN & BRIAN PLUTA
HIRO MURAI TOOK this ridiculous idea of ours that we somehow sold through and turned it into a living fever dream.
It was all to get EDM-loving guys (a group that shuns body hair, apparently) to choose Gillette for their non-face shaving needs.
Our shenanigans led to a complete sell-out of Body razors across Europe. Even the song became a minor hit.
WINNER Cannes
WINNER Effies
SHOOT Magazine’s #2 Viral Song of Year
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