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Venus

"Put Your Skin in the Game"

ONLINE / TVC

ECDs SUZANNA AYELLO & JAVIER BONILLA
CDs JON COCHRAN, REBECCA FLINN, BRIAN PLUTA

 

SURFING WAS MAKING its debut at the Summer Olympics, which meant the world would finally meet Carissa Moore, one of the sport's biggest champions. And Venus would be the ones to make the introduction, as part of their "My Skin. My Way." campaign.

With a refreshingly candid interview and generous access to family home movies, we were able to show Carissa in all her strength, by way of her vulnerability.

 

Her relatable struggles and perseverence resonated, making the :30 version the best-performing spot Venus had aired in decades.

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