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Gillette x Star Wars
"Every Story Has a Face"
ONLINE / TVC
ECDs LEO SAVAGE & JEFF STAMP
CDs JON COCHRAN & BRIAN PLUTA
IT'S A RARE challenge to accommodate the most famous movie franchise in the world while making sure your brand's presence in it feels natural and warranted.
On top of that, having been raised on Star Wars like the rest of us, I was dead-set against putting another underwhelming tie-in out into the world.
The spot earned us strong consideration from a fickle audience, with Gillette's special edition razors selling out faster than a T-14 hyperdrive generator can take you to light speed.
The shoot had me uttering maybe the most surreal phrase that's ever come out of my mouth in a professional setting: "Right before the Rebel soldier reaches the X-Wing, could you have him pass by the R2 droid?"
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