THIS WAS ONLY supposed to be an online video project. But we knew it was a special story that needed to be seen, and managed to sell it as a broadcast buy.
 
It became Gillette's most effective and well-received commercial in a decade, and was the first to redefine "The Best a Man Can Get" for modern audiences.

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Getting the Griffin family to tell their story, working the shoot with Floyd Russ, crafting the edit with Stacy Peterson were all some of the most gratifying highlights of my career.