PRODUCT DEVELOPMENT / CONTENT CREATION

GILLETTE TREO BEGAN as a passion project between Grey and Gillette, driven by the fact that there's never been a razor designed for caregivers to shave someone else.

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Through close collaboration, and using the above film as an argument for the concept, the world's first razor for caregivers was born.

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During TREO's launch year, we were tasked with directing a series of short educational films ourselves, featuring more real-life caregivers and their loved ones. The project was fast-moving with a small team and even smaller constraints, and easily one of the most rewarding I've been a part of.

WINNER Cannes Lions

Time Magazine's Best Inventions of 2018

...and much more