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Gillette TREO

PRODUCT DEVELOPMENT / CONTENT CREATION

ECDs LEO SAVAGE & JEFF STAMP  
CDs JON COCHRAN & BRIAN PLUTA


 

GILLETTE TREO BEGAN as a passion project between Grey and Gillette, driven by the fact that there's never been a razor designed for caregivers to shave someone else.

Through close collaboration, and using the above film as an argument for the concept, the world's first razor for caregivers was born.

During TREO's launch year, we were tasked with directing a series of short educational films ourselves, featuring more real-life caregivers and their loved ones. The project was fast-moving with a small team and even smaller constraints, and easily one of the most rewarding I've been a part of.

WINNER Cannes Lions

Time Magazine's Best Inventions of 2018

...and much more

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