ECDs LISA TOPOL & DEREK BARNES  
GCD BRIAN PLATT 
CD HEMA PATEL 
AD/CW CHRISTINA WHALEN & BRIAN PLUTA 

WE IRKED A LOT of local gas station owners that day, but the customers sure liked the dirt-cheap gas.

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The trick was bringing the Ewing family into the real world so they could corner the market on gasoline, which was skyrocketing at the time, by setting literally unbeatable prices.

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The event helped make the season premiere one of the most-watched ever for the network.

WINNER Cannes Lions (and a whole heap of other stuff)
 

NEW YORK TIMES FULL-PAGE AD