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Gillette
The Best a Man Can Get: The Book
BRAND BOOK
ECDs JOE MONGOGNIA & HAN LIN
CDs JON COCHRAN & BRIAN PLUTA
DESIGN MATT HOCK & JAEYOON LEE
AS THE ONES responsible for redefining "The Best a Man Can Get" for a modern audience, we were also tasked with aligning the entire company under their renewed belief system.
This required a 146-page tome, which we created and I wrote from scratch using the brand's archives.
As someone who majored in history, I especially enjoyed digging deeper into the founder's original mission and connecting the dots to the brand's legacy today. And the design looks great, too.
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