ONLINE BRAND FILM
GILLETTE | "We Believe: The Best Men Can Be"
ECD JOE MONGOGNIA GCD ASAN ASLAM CD PATRICK CONLON
CW ABIGAIL HOEFLINGER
IT TAKES A VILLAGE to nurture an idea, I suppose. My partner, Jon Cochran, and I were part of the core team that created this concept, which famously provoked men everywhere to evaluate their own behavior.
The two of us were tasked especially with the first several drafts of the anthem and, over the course of several months, working to sell the idea. The finished product the world saw is the result of the brilliant creatives credited above.