PRODUCT DEVELOPMENT / CONTENT CREATION
GILLETTE TREO | The first razor designed for caregivers.
ECDs LEO SAVAGE & JEFF STAMP CDs JON COCHRAN & BRIAN PLUTA
"A DIFFERENT LIFE TOGETHER" SHORT FILM
DIRECTED BY JON COCHRAN & BRIAN PLUTA
GILLETTE TREO BEGAN AS a passion project between Grey and Gillette, based on the insight that there's never been a razor designed for caregivers to shave someone else.
Through close collaboration, and using the above film as an argument for the concept, the world's first razor for caregivers was born.
During TREO's launch year, Jon and I were tasked with directing a 2nd series of short educational films ourselves, featuring more real-life caregivers and their loved ones. The project was fast-moving with a small team and even smaller constraints, and easily one of the most rewarding of my career.
Winner: Cannes Lions, Time Magazine's Best Inventions of 2018 and much more,