CONTENT FOR PRODUCT LAUNCH
GILLETTE TREO | Caregiver Video Series
DIRECTED BY / CDs JON COCHRAN & BRIAN PLUTA
Dorothy & Anthony
GIVEN THE LOGISTICS of this project, Jon and I were tasked with directing this series of short films for the product launch of Gillette TREO, the first razor designed specifically for caregivers.
The films had to be versatile, targeting consumers as well as prospective retailers. So, our short documentaries had to convey TREO’s sales viability while still feeling human and empathetic toward the caregiver experience.
It was a fast-moving project with a small team and narrow constraints, and easily one of the most rewarding of my career.