ONLINE VIDEO / TVC
GILLETTE / Rogue One: A Star Wars Story
"Every Story Has a Face"
ECDs LEO SAVAGE & JEFF STAMP CDs JON COCHRAN & BRIAN PLUTA
IT WAS A RARE CHALLENGE to accommodate the owners of the most famous movie franchise in the world while making sure Gillette's presence in it felt natural and warranted.
Also, having been raised on Star Wars like the rest of us, I was determined not to put another underwhelming movie tie-in out into the world.
The end result was a fan-approved piece of content that earned us brand consideration from a fickle audience and a total sell-out of Gillette's limited-edition razors.
And the experience of being there to shoot it wasn't too bad either.