ONLINE VIDEO / TVC
GILLETTE / Rogue One: A Star Wars Story
"Every Story Has a Face"
ECDs LEO SAVAGE & JEFF STAMP CDs JON COCHRAN & BRIAN PLUTA
IT WAS A RARE CHALLENGE to accommodate the most famous movie franchise in the world while making sure Gillette's presence in it felt natural and warranted.
Also, having been raised on Star Wars like the rest of us, I was dead-set against putting another underwhelming movie tie-in out into the world.
The end result earned us strong consideration from a fickle audience, and a total sell-out of Gillette's special edition razors.
(The experience of shooting it
was pretty sick, too.)