IT WAS A RARE CHALLENGE to accommodate the most famous movie franchise in the world while making sure Gillette's presence in it felt natural and warranted.

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Also, having been raised on Star Wars like the rest of us, I was dead-set against putting another underwhelming movie tie-in out into the world.

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The end result earned us strong consideration from a fickle audience, and a total sell-out of Gillette's special edition razors.

 

(The experience of shooting it
was pretty sick, too.)