ONLINE VIDEOS / SOCIAL CAMPAIGN

GILLETTE/NFL | #ShieldMoves 

ECDs LEO SAVAGE & JEFF STAMP  CDs JON COCHRAN & BRIAN PLUTA

The Forcefield

GILLETTE NEEDED GUYS TO know that ProShield in fact shields their skin while they shave. 
 

NFL offensive linemen want to, but rarely get to, have an on-field celebration dance.

We put these two thoughts together in a social campaign, spreading Gillette's message while giving the o-line a chance to show off their #ShieldMoves.

The campaign exceeded expectations with its modest media plan, with a view rate that was 120% higher than anything the brand had put on Facebook at that point.

The Awkwardly Sensual Uh-Uh