ONLINE VIDEOS / SOCIAL CAMPAIGN
GILLETTE/NFL | #ShieldMoves
ECDs LEO SAVAGE & JEFF STAMP CDs JON COCHRAN & BRIAN PLUTA
GILLETTE NEEDED GUYS TO know that ProShield in fact shields their skin while they shave.
NFL offensive linemen want to, but rarely get to, have an on-field celebration dance.
We put these two thoughts together in a social campaign, spreading Gillette's message while giving the o-line a chance to show off their #ShieldMoves.
The campaign exceeded expectations with its modest media plan, with a view rate that was 120% higher than anything the brand had put on Facebook at that point.
The Awkwardly Sensual Uh-Uh