TVC / ONLINE SHORT FILM
GILLETTE | NFL
"Shaquem Griffin: Your Best Never Comes Easy"
ECD JOE MONGOGNIA CDs JON COCHRAN & BRIAN PLUTA
THIS WAS BRIEFED as an online-only video project. But we pushed our client to run it on TV. More people had to see this story.
It became Gillette's most effective and well-received commercial in a decade, redefining what the men's brand means by "the best" and paving the way for our "We Believe" anthem.
WINNER: Clio Sports, Gold
WINNER: AICP, Best Editorial (Stacy Peterson)
One of Adweek's Most Effective Multicultural Marketing Messages
SHORT FILM VERSION