TVC / ONLINE SHORT FILM
GILLETTE | NFL
"Shaquem Griffin: Your Best Never Comes Easy"
ECD JOE MONGOGNIA CDs JON COCHRAN & BRIAN PLUTA
Online Short Film (~2:30)
WHAT WAS BRIEFED as an online-only video project became Gillette's most effective and well-received TV commercial in a decade, redefining what the men's brand means by "the best."
The TVC and short film also served to set the tone for another project I helped develop, Gillette's breakthrough 2019
"WE BELIEVE" anthem.
WINNER: Clio Sports, Gold
WINNER: AICP, Best Editorial (Stacy Peterson)
One of Adweek's Most Effective Multicultural Marketing Messages