TVC / ONLINE SHORT FILM

GILLETTE | NFL

"Shaquem Griffin: Your Best Never Comes Easy"

ECD JOE MONGOGNIA  CDs JON COCHRAN & BRIAN PLUTA  

THIS WAS BRIEFED as an online-only video project. But we pushed our client to run it on TV. More people had to see this story.

 

It became Gillette's most effective and well-received commercial in a decade, redefining what the men's brand means by "the best" and paving the way for our "We Believe" anthem.

SHORTLISTED: Cannes

WINNER: Clio Sports, Gold

WINNER: AICP, Best Editorial (Stacy Peterson)

One of Adweek's Most Effective Multicultural Marketing Messages

SHORT FILM VERSION