TVC / ONLINE SHORT FILM

GILLETTE | NFL

"Shaquem Griffin: Your Best Never Comes Easy"

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ECD JOE MONGOGNIA  CDs JON COCHRAN & BRIAN PLUTA  

Online Short Film (~2:30)

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WHAT WAS BRIEFED as an online-only video project became Gillette's most effective and well-received TV commercial in a decade, redefining what the men's brand means by "the best."

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The TVC and short film also served to set the tone for another project I helped develop, Gillette's breakthrough 2019
"WE BELIEVE" anthem.

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SHORTLISTED: Cannes

WINNER: Clio Sports, Gold

WINNER: AICP, Best Editorial (Stacy Peterson)

One of Adweek's Most Effective Multicultural Marketing Messages