BRANDED CONTENT

GILLETTE BODY | "Shave Forth" 

CDs ASAN ASLAM & NOAH WILL  AD/CW JON COCHRAN & BRIAN PLUTA

HIRO MURAI TOOK this ridiculous idea of ours, that we somehow sold through, and turned it into a living fever dream.

 

All to get EDM-loving guys (a demo that shuns body hair, apparently) to choose Gillette for their non-face shaving needs.

As a result, Body razors sold out in Europe, and even the song had some success of its own.

WINNER: Cannes

WINNER: Effies

SHOOT Magazine’s #2 Viral Song of Year