HIRO MURAI TOOK this ridiculous idea of ours (that we somehow sold through) and turned it into a living fever dream.

 

It was all to get EDM-loving guys (a group that shuns body hair, apparently) to choose Gillette for their non-face shaving needs.

​

As a result of our shenanigans, Body razors completely sold out across Europe. Even the song became a minor hit.

​

​

WINNER: Cannes

WINNER: Effies

SHOOT Magazine’s #2 Viral Song of Year