GILLETTE BODY | "Shave Forth"
CDs ASAN ASLAM & NOAH WILL AD/CW JON COCHRAN & BRIAN PLUTA
HIRO MURAI TOOK this ridiculous idea of ours, that we somehow sold through, and turned it into a living fever dream.
All to get EDM-loving guys (a demo that shuns body hair, apparently) to choose Gillette for their non-face shaving needs.
As a result, Body razors sold out in Europe, and even the song had some success of its own.
SHOOT Magazine’s #2 Viral Song of Year