ACTIVATION / PR
TNT Network / Dallas | Ewing Energies Gas Station Takeover
ECDs LISA TOPOL & DEREK BARNES AD/CW CHRISTINA WHALEN & BRIAN PLUTA
WE IRKED A LOT of local gas station owners that day, but the customers sure liked it.
The trick was bringing the Ewing family into the real world so they could corner the market on gas, which was skyrocketing at the time, with unbeatable prices.
The event helped make the season premiere one of the most-watched ever for the network.
The most fun for me was writing the accompanying billboards, "editorial" ads and social posts, all in character.
WINNER: Cannes Gold Lions and a bunch of other stuff
The New York Times full-page takeover