ACTIVATION / PR
TNT Network / Dallas | Ewing Energies Gas Station Takeover
ECDs LISA TOPOL & DEREK BARNES GCD BRIAN PLATT CD HEMA PATEL
AD/CW CHRISTINA WHALEN & BRIAN PLUTA
WE IRKED A LOT of local gas station owners that day, but the customers sure liked the dirt-cheap gas.
The trick was bringing the Ewing family into the real world so they could corner the market on gasoline, which was skyrocketing at the time, by setting literally unbeatable prices.
The event helped make the season premiere one of the most-watched ever for the network.
WINNER: Cannes Gold Lions and a bunch of other stuff
THE NEW YORK TIMES FULL PAGE TAKEOVER