BRANDING 

GilletteThe Best a Man Can Get book 

ECDs JOE MONGOGNIA & HAN LIN   CDs JON COCHRAN & BRIAN PLUTA

DESIGN MATT HOCK & JAEYOON LEE

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THE LAUNCH OF GILLETTE'S BOLD "We Believe" anthem in 2019 prompted the brand to align the entire company under their renewed belief system.

This required a bible of sorts, which we created and I wrote – all 146 pages – from scratch.

As a history major, I especially enjoyed digging deeper into the founder's original mission and connecting the dots to the brand's legacy today.